You surf the web because you want to look for specific information, or to buy certain products. Advertisers provide the information, or affiliates connect you with the vendors, and transactions are made. Making money online looks effortless.Due to the current dreary economic environment, many people would like to make a fast buck on the Internet. Vendors provide information or products, and in return they want to make some profit; buyers search for information or products to meet their own needs, and may be willing to part with their cash. As long as there is a willing buyer, a deal is closed, and money is exchanged.But making money online is not as easy as it seems to be, or as it used to be, although the opportunities of making money online are countless.Making money online is difficult, and do you know why? Because it involves money. Making money online means you, first of all, must have a product to sell or a service for consumers — that requires investment of time and money; and the competition is extremely keen.Of course, you can be an affiliate — that is, you connect buyers and sellers, and earn a commission if a sale goes through. Even an affiliate has advertising and promotion expenses to meet. You may need a website to promote the products of vendors, or you may need to advertise through pay-per-click or some other advertising media.Whenever money is involved, things may get a little complicated and even difficult: the buyers may become wary, not knowing if the products or services are as good as advertised; the affiliates may not be sure if their efforts to promote the products may turn profitable and worth their while.So, making money online is difficult — unless the opportunity is absolutely free, and you enjoy while you expend a litte effort in doing it.Now, there is a golden opportunity that is absolutely FREE to join, and that pays you as you enjoy the web. This golden opportunity is about shared advertising. Essentially, shared advertising is an innovative online advertising that pays the viewers, or rather “targeted” surfers on the Internet. Make no mistake about it: this is not about traffic exchange, in which you may be paid to view websites or advertisements. Shared advertising is innovative, because the advertising is “by requests only.”.”This is how shared advertising works: you see ads, which are specially catered for you, on your own browser; if you are interested in the advertised products, click on them, and make a quick review for the advertisers, you get paid — that is, you “share” the advertising revenue. Without the availability of demographics, advertisers in conventional advertising rely solely on the keywords or search words provided by web surfers. In this state-of-the-art shared advertising, advertisers place their ads on the individual browsers of web surfers according to their demographics. In shared advertising, advertisers can target prospective customers according to their geographical locations, their ethnic background, and their personal interests — instead of relying solely on the keywords or search words they have entered. In other words, their advertising is based on the demographics of web surfers. Advertisers believe this type of “targeted advertising” is more cost effective, and therefore they are more willing to share their advertising dollars with their potential customers. It is just a simple no-brainer phenomenon of targeted shared advertising.Accordingly, when you surf the web, you click on these ads, you get paid. Although you may not earn much from viewing and reviewing ads on your browser, you earn also from the earnings of those you invited, as well as from the earnings of those invited by those you have invited. You tag your friends who tag their friends, and thus creating a viral membership, which pays you. The best part of it is that you become anonymous, and you join it for free, regardless of age or income.This new concept of shared advertising may be the solution to the difficulty in making money online. After all, you enjoy the web and get paid, and there is nothing simpler or easier than that.