An online advertising banner is a graphical advertisement embedded on a webpage with the intention of attracting traffic to the website of that particular advertisement. It usually utilizes technologies such as flash, shockwave, or java to make it more interesting and interactive for the viewer, at the same time catch their attention.You can approach individual websites or online banner network that allows you to display your ads within their group of website. With numerous online advertising sources available, it is very difficult to find what constitutes the perfect banner advertising source marketers would want their online advertising banner to be posted on. Online advertising banners cost real dollars. You’ll want one that would maximize the selling potential of your product. How can we choose the right banner advertising sources? Here are a few tips:Choose online banner advertising sources that give control. Choose online banner advertising network that allows most hands on approach to the design. An online advertising banner with a pre formatted design or templates, while makes it easy for you, may not give you the results you need. You won’t be able to put your desired design and it could yield unsatisfactory results as well. The best sources are the ones that could give a personal touch to the design and layout of the online advertising banner.Online banner advertising sources should have reasonable costs. Price is also a factor in choosing the right online banner advertising source. This does not mean that the cheaper the cost of the online advertising banner, the better. This simply means that a higher advertising banner cost should yield satisfactory results and provide a great positive impact on the marketing company. Most of the time, you’ll be charged a CPM or cost-per-thousand-impressions – that is, the amount per thousand times your ad shows up. You’ll want to measure the cost of displaying your ad versus your ROI (return on investment) to ensure that you’re getting your money’s worth.Transparency in your results. You need to be able to measure your results in such a way that you can use the data to see how successful your banner is (or isn’t.) An online banner advertising network that allows you to track your results is a good place to start. This way you can make any changes to give you the results you want, or you’ll want to totally remove your advertising banner from website that just drain your ad budget.With lots of products being marketed in the web, it is important that the product you sell is advertised strongly and with an edge against competitors. Choosing an effective online advertising banner source is one essential element that can boost online sales. Combined with other marketing strategies, online banner advertising is an important tool to help you gain online customers.To find out more about banner advertising online and how to successfully organise campaign cheaply, get our free video course now, Rapid Profit Booster by using the link below. See you soon.