Contextual advertising is a form of target-market campaign wherein videos, images, and texts aimed to promote, publicize and introduce a product, service or commodity appear in web pages and other media based on developed content. It provides a ground for advertisers to link with affiliate marketing sites by remaining relevant to the content and abolishing the possibility of being tagged as nuisance by site visitors and page viewers. Though bound by its advantages and fallbacks, contextual advertising has proven its worth to be of online marketing essence. Despite its sensational breakthrough to the advertising scene, there remains quite a number of advertising methods that are equally promising.The birth of AdSense changed the face of contextual advertising. Through such program, online publishers are empowered to earn advertising revenues despite the lack of resources for establishing web-worthy publicity campaigns. However, it remains a fact that putting together of web-based advertising campaigns would be less of an effort if you are up with a decent budget and backed up with the right techniques. Contextual advertising as opposed to other paid advertising schemes is deemed to be more cost-efficient. As with the intensity of the results, some say it is 85% more superior to email marketing, link advertising and other paid marketing strategies because of its nature to appear within context, thereby in conjunction to the premise of “being where the customers wanted them to see”.Though its pop-up forms could be seldom times bothersome, but with it is relevance to the content, they are not tagged to be unnecessary. Contextual advertising is an advertising model that equally benefits the advertiser, publisher and the end-user in a distinct marketing equation. In this form of marketing, advertiser’s goals are served due to increased promotional messages response and improved return of investment; interests of publishers met because of premium utility of their ad spaces and end-users are justified because the likelihood of seeing irrelevant ads is reduced.There are more than a few different advertising platforms to look into, but people find time and again that the less disturbing ones work finest on all sorts of media. For that reason contextual advertising fits in so perfectly with the demands of internet marketing. Unlike paid ads, contextual advertisements don’t appear blatant on web pages and the preference of whether or not to notice or click on the ads is left to the viewer, making him feel that he is in control and not being overpowered by unwanted promotional messages.Another good thing about contextual advertising is that there is no need to deliberately strategize on which corners to ditch your ads just for them to be noticed. This program is run by an automated system that scans web pages content, and then sort ads based on keywords and feed them back to where it rightfully links within a page. As for other paid advertising techniques, placement of ads is a precedence of all concerns. Though banner ads and other paid ads enjoy the liberty of being displayed in between other advertisements it can never parallel the ease of contextual advertisement lay-outing.Contextual ads are well-demonstrated proofs of monetizing sites. With that, contextual advertising remains to be a preferred method of web advertising today because click-through percentages are characteristically higher as compared to other paid advertising schemes. Through contextual advertising, advertisers are given apt opportunities to leverage the maximum potential of the worldwide web to boost their revenues and enhance the standings of their respective businesses.