When it comes to real estate, newspaper advertising is pretty much a thing of the past. The Internet has taken over the advertising market in the real estate industry.Today, buyers researching the homes for sale are far less likely to pick up a newspaper and look at the homes for sale ads. As a matter of fact, the amount of real estate advertising in newspapers is an all time low. If I had to guess, I would say it’s been reduced to approximately 5% of what was originally advertised in newspapers.Advertising homes for sale on the Internet is far less expensive to real estate companies, although there still is an expense advertising on certain realtor websites as well as maintaining the company and individual agent websites.. When real estate companies had to rely on newspaper advertising that was their highest expense, even higher than their rent.Now realtors can put in larger ads with a lot more information and plenty of color pictures on their websites. As computer sales grew and more people owning them, they became a staple in the home and so did the Internet. It’s only natural that when buyers are shopping for a new home, they should turn to the Internet with all the information at their fingertips. The amount of information that can be delivered within an Internet ad would be totally cost prohibitive to put in a newspaper advertisement.Aside from content there is the circulation to consider. Advertising on the Internet can reach more people than newspaper advertising. Just think about it, newspapers advertise on a local basis where is the Internet is actually worldwide. So if someone in Europe, India or Asia is looking to buy a home in a specific area in the United States, Australia or in different parts of the country they have access to Internet advertising.The MLS (Multiple Listing Service) does a great job showing real estate companies listed properties on the MLS websites. This of course is part of the worldwide advertising that is beneficial to both buyers and sellers.Even buyers unskilled in using the computer or do not have a computer will list the services of a friend or family member to help them see homes for sale on the Internet. House hunting and the internet have become a way of life and is the clear winner when it comes to advertising in real estate.
Banners Broker is a fairly new company that uses the blind network to place banners on behalf of its clients which purchase this space in the form of impressions. That is a very basic summary of what they do, in this article you will see the 3 different angles to which you can use banners broker to both generate advertising revenue, drive traffic to your businesses and use your own website as a publishing platform for the companies clients.First of all let us look at the “advertiser” package; this package is designed for business owners to get a share in the expensive banner advertising market place. Purchasing impressions from as little as $25; will give the business owner the ability to create banner campaigns that can piggy back high traffic websites that are already within that niche. These websites are specifically targeted to suit the advertising business; for example, if you where a car dealer your adverts might show up on the “Auto Trader” website.The next package that Banners Broker offers is the “Publisher” package; this package offers businesses or people that already have traffic generating websites the opportunity to rent out the space on their web pages for profit. The company will find suitable advertisers to purchase banner impressions that can be used to place ads on your site making you a healthy profit.The final and most interesting of the 3 packages is the “ad-pub combo”; this package basically allows you to purchase advertising panels from websites all over the internet. Banners Broker will then sell that advertising space for you to advertisers making you profit on that web space. The easiest way to explain it is to imagine renting an apartment from an apartment blog then renting it out to a third party for profit.The ad-pub combo is facilitated by the use of advertising panels which first must be populated with traffic before they start to earn advertising revenue. There are a couple of ways to achieve this; you can use the banner impressions you get with each ad pub combo to drive traffic to the banners broker website, you can introduce people to the business which will give you sales credits in the form of traffic or you can purchase traffic packs which still leaves a healthy profit.The panels that you purchase take a varied amount of time to qualify dependent on the value of the panel. A $10 yellow panel that will take 4 weeks to complete its cycle will give you a return of $20, a purple panel that will cost $30 will take around 6-7 weeks and will give you a return of $60. The business starts to get really interesting when you have green, red and black panels which cost $270, $810, $2430 respectively and will see a return of double the cost of purchase once they have completed their cycle.